A pitch deck is a presentation that serves as an overview of a particular idea or a business plan. It is presented through a PowerPoint or Keynote slideshow to investors, customers, or employees in a face-to-face meeting or online. One of the significant keys to attracting your audience is having an eye-catching structure and a nice layout. If your audience is attracted to what you have prepared, they will most certainly be focused on hearing all about it. Giving the importance of a pitch deck, we will provide you in this article with the most significant slides that all investors expect to have in the best startup pitch deck.

Here are the top 10 things to include in your presentation to have the best startup pitch deck:


  • Introduction

Having an excellent introduction is necessary since we all know how much first impressions are important. All you have to do is present your business name, what your business is about in brief, exact words to deliver your project in the best way.

  • Problem

All great businesses are about finding a specific problem to tackle. Your pitch should mention this problem and its aspects. Your problem should be proved. You should see a particular scenario in which you outline this specific problem.

  • Solution with a twist

Now, finding a problem is relatively easy. What’s more challenging is finding a solution. What makes your business a good one is finding the right solution to this particular problem. At the end of the day, we all confront problems, and what is important is finding ways to solve them.

But you know what makes a profitable business a great one? A solution with a twist.

A solution that will leave your audience in “awe,” and this right there will take your company to completely other levels. You have to find a way to make your solution so unique and make it stand out of the crowd.

  • Business model

Your investors will be interested in knowing the way you operate your business. In this context, you should provide them with the right amount of information to show how things are done on the one hand and not providing them with a lot of information that makes them overwhelmed, on the other hand.

  • Provide statistics

Providing numbers and statistics is crucial to give your startup credibility. It is essential to present statistics and numbers that show how their efforts are paying off.

  • Analysis of your competition

You should have a slide in which you present an analysis of your competition. All the information provided should be accurate. In this slide, it is essential to show what makes your business better, how your solution is better and more efficient than theirs.

  • The next phase

Your pitch should include a vision of the future. It would be best to showcase how your startup’s funding will help you achieve what you have in mind. Show them how ambitious you are and where you plan ongoing, this helps a lot in building the best startup pitch deck.

  • Financial projection slide

It is essential to show your business’s growth strategy and data analysis. Try to use an appealing design to appeal to the audience or investors as much as possible.

  • State what you need and ask clearly

After providing them with all these slides and attracting them towards business, it is essential to ask them for what you need clearly and plainly. Don’t be hesitant because, if you have done your job right, they will probably be inspired enough to put money on your project.

  • Team profiles

You should finish your pitch deck by showing off your team members, their pictures, and their roles.

Try as much as you can to use fonts and colors similar to each other to have an excellent visual appeal.

Including these slides in your pitch deck is of the essence and a constructive way in acing your pitch since it provides the information every investor is interested in knowing and looking for.


Final Note:

You can have the most valuable information, yet, if you cannot manage to captivate your audience, your pitch may be worthless.

This is why you should own your pitch. You can deliver almost anything and make it sound interesting with the right attitude.

Having excellent speaking skills is a talent, but this doesn’t mean that you can’t work on it. Practice and practice. What captivates your audience is confidence. A certain aura aligns with a confident person and makes the audience captivated and focused on what you have to say. And what is better than training? When you practice and prepare what you have, you will be confident, and you will sound aware of what you are saying and delivering to your audience.


Bottom line: Prepare the best startup pitch deck and get ready for an investor to write you a check!