3 ways to get more conversions with Google ads
Remember when people used to fight over billboards to get the best spots in town for their ads? Today, people fight over top spots on search engines’ results pages.
Google is the most popular search engine used by people from all around the world. It is where people search for what to do, where to go, and what to buy. Your digital ads can appear on Google at the very moment someone is looking for products or services similar to yours.
Google Ads, also known as Google AdWords, is Google’s advertising system in which advertisers offer certain keywords so your ad can appear in Google’s search results. It’s not a free service offered by Google. Advertisers have to pay for these clicks and this is how Google makes money out of the service.
An ad conversion is when you reach the goal behind launching the ad, whether it is raising awareness around your brand, or have customers click on the “pay” button to buy your product or any other goal you might have. According to Google, conversion is “an action that’s counted when someone interacts with your ad (for example, clicks a text ad or views a video ad) and then takes an action that you’ve defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone”. There are many ways to get more conversions on Google Ads including through keywords, mobile optimization, and aligning your ad copy with your landing page.
Google Ads boosting strategy #1: Your keyword
When you pass across a shop, what will catch your attention are the colors, the name, and the logo of the store. The same applies to the virtual world. You need to tailor the words you want to use in your ad to attract a user’s attention. Here are a few tips on how to choose the correct keywords:
- Put yourself in the place of your customer to know what your customers are searching for.
- Choose specific words to target a specific category of customers. Not all customers are the same and some customers might be interested in other products that you offer.
- Select general keywords to reach more people like “shoes” or “laptop” or “makeup”.
Google Ads boosting strategy #2: Optimize for mobile
When you’re launching a new online business, you would first think about putting in place a website and that your customers would only check your website through their laptops. Yet, the only thing we cannot leave our houses without is our phone. Smartphones are considered one of the easiest ways to access the Internet. According to recent studies, more than 60% of searches are conducted through mobile devices and 94% of mobile traffic is driven by Google. This is why you should think about providing your customers with a mobile-friendly website they can access on the go.
Google Ads boosting strategy #3: Use automated bidding
Automated bidding is a Google feature designed to maximize results based on your campaign goals. Google automatically sets bid amounts based on the likelihood that your ad will result in a click or conversion. To do this, Google analyzes data such as a user’s device, operating system, timing, demographics, and location.
For better-automated bidding strategies, bear in mind that you should:
- Maximize clicks which will increase the site visits
- Increase visibility
- Get more conversions while spending your budget
- Target cost-per-acquisition (CPA) which is the amount that gets paid when an ad leads to a sale (or action)
- Use enhanced cost-per-click (ECPC)
Advertising online is a huge world and there are a lot of ways to boost your ads. Google Ads is considered one of the top tiers advertising servers giving you several options to increase your conversions depending on the goal you want to achieve.
The most important thing is to know where and when to place your ad. Do not neglect your landing page because it is the first thing a customer will have his or her eyes on.
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